麦当劳进军冷饮竞技场推出全新果味特饮系列

投资观察04-28

快餐巨头麦当劳宣布将于5月6日在美国全国门店同步推出三款果味清爽特饮与三款手工苏打水系列，正式向星巴克等专业饮品运营商及塔可贝尔等竞争对手发起挑战。麦当劳表示加盟商将为这些色彩缤纷的饮品制定具有市场竞争力的价格。

此次新品布局旨在抢占高利润的新式冷饮市场份额，该细分领域目前为星巴克和Dutch Bros Inc.等连锁品牌贡献了可观利润率。通过扩充饮品矩阵，麦当劳正试图在快餐行业激烈的"饮品大战"中构筑新的增长极。

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麦当劳进军冷饮竞技场 推出全新果味特饮系列

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麦当劳进军冷饮竞技场推出全新果味特饮系列