Chili‘s摩拳擦掌，向塔可钟发起挑战

投资观察09-17

Chili's此前已将矛头对准快餐汉堡领域，如今，它又瞄准了外带墨西哥美食这一赛道。 Chili's的母公司——布林克国际的高管于周四宣称，该连锁品牌正计划研发全新的墨西哥卷饼和墨西哥起司薄饼变种产品。据高管们透露，这些新品可能会融入 Chili's引以为傲的改良鸡柳、牛排或辣味蛋黄酱等元素。在备受挑战的休闲餐饮行业中，Chili's堪称一枝独秀的明星。2024年，它掀起了一场针对快餐汉堡巨头、特别是麦当劳的猛烈攻势。Chili's大力推广其售价仅为10.99美元的汉堡套餐——包含薯条、饮料和无限续添的玉米片，并宣称这比麦当劳的“足三两”或“巨无霸”更具性价比。如今，Chili's这一全新动作无疑将加剧与塔可钟的竞争态势。后者近期正深陷销售锐减的泥潭——起因是其生菜被怀疑与环孢子虫病的疫情爆发有关联。

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