谷歌与沃尔玛强强联手：Display & Video 360对接沃尔玛营销平台，助力广告主通过YouTube触达高意向消费者

美股速递06-11 20:03

谷歌母公司Alphabet与零售巨头沃尔玛宣布达成一项重要合作。此次合作的核心在于，将谷歌的广告需求方平台Display & Video 360与沃尔玛的广告平台沃尔玛营销平台进行深度整合。

这一战略举措旨在为品牌广告主开辟全新的营销路径。通过整合，广告主能够利用沃尔玛营销平台所独有的第一方购物数据，在谷歌旗下的YouTube等视频平台上，精准定位并触达那些展现出高购买意向的消费者群体。

对于广告主而言，这意味着他们可以更有效地衡量广告投放效果，优化YouTube广告活动的投资回报率。同时，这也进一步巩固了谷歌在数字广告生态中的连接器角色，并增强了沃尔玛营销平台作为零售媒体网络的数据变现能力。双方的合作预计将重塑零售媒体广告与大型视频平台协同的格局。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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