HubSpot预见AI对网站流量的冲击 -- 市场观点

投资观察09-05

投资者担心Google AI Overviews会减少HubSpot的宝贵网站流量，从而对该公司造成损害。但摩根大通分析师表示，HubSpot提前数年就预见了这一变化，并转向搜索以外的其他新兴渠道，包括YouTube和播客。

HubSpot目前在大语言模型中被引用的次数超过任何其他客户关系管理公司，并且现在正在追踪AI为客户业务产生潜在客户的情况，这将帮助该公司在AI时代维持需求。

分析师表示："HubSpot的巧妙策略应该被视为其能力的体现，展现了其预见未来的能力。"

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