荷美尔食品运用新技术提升广告效益——市场快讯

投资观察02-27

荷美尔食品正借助技术手段推动业务增长。旗下拥有Planters、Skippy和Spam等品牌的该公司表示，已在其广告决策中引入天气驱动的需求智能分析技术，尤其应用于其罐装辣椒品牌Hormel Chili。公司总裁John Ghingo在与分析师的电话会议中透露，此举使媒体支出能更精准地匹配消费者购买规律。他补充道："这种定向投放策略已带来更强劲的投资回报。"

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