RE/MAX控股将以约5.5亿美元估值售予科技驱动型房地产平台The Real Brokerage

美股速递04-27

房地产巨头RE/MAX控股已达成协议，将被科技型经纪公司The Real Brokerage收购，交易总估值约为5.5亿美元。此次并购将整合两家企业的核心优势，预计将重塑房地产经纪行业的竞争格局。

The Real Brokerage作为一家以技术创新见长的房地产交易平台，此次收购将显著增强其市场覆盖与服务能力。而RE/MAX控股旗下庞大的经纪人网络与品牌影响力，将为合并后的新实体提供坚实的业务基础。

分析师指出，这笔交易反映了房地产服务业向数字化、科技化转型的加速趋势。通过整合线上平台与线下资源，新公司有望在竞争激烈的市场中开辟新的增长路径。

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