Shopify在欧洲市场实现营销支出效益最大化——市场动态

投资观察05-06

电商巨头Shopify首席财务官Jeff Hoffmeister在分析师电话会议中指出，公司营销投入在欧洲市场展现出最高效的回报。作为增长最快的区域之一，Shopify近期增加了该地区的营销预算，此举为其积累了更精细化的运营数据。Hoffmeister强调："欧洲市场提供的信号价值使我们的营销支出效率达到历史新高。"

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