肯德基计划突破其标志性全家桶模式

投资观察06-15

Yum Brands旗下的肯德基正努力超越其标志性的炸鸡全家桶业务。今年，该公司将在全球范围内推出新的鸡柳产品和新酱料，并采用新的餐厅设计。

肯德基的国际业务为母公司Yum贡献了相当大一部分营业利润，约占其全系统销售额的一半。该品牌在全球约150个国家拥有34,000家餐厅。然而在美国市场，面对福来鸡和Raising Cane's在鸡肉三明治和鸡柳领域日益激烈的竞争，肯德基处境艰难，去年其销售额和门店数量均出现下滑。

肯德基首席营销官瓦莱丽·库比兹尼亚克在一次采访中表示：“许多竞争者正在进入我们的市场领域。我们希望借此机会，引领鸡肉餐饮的下一个篇章。”

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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