百事公司称消费者欢迎零食降价举措

投资观察02-19

百事公司表示，从多力多滋到乐事等品牌的价格下调已显现积极信号，预计将对销售额产生提振作用。

在投资者会议上，首席执行官拉蒙·拉瓜尔塔指出，针对部分产品高达15%的降价幅度，消费者反馈的初期数据"表现优异"。本月初，这家食品饮料巨头启动调价策略，旨在重振零食业务的消费活力。近年来由于物价上涨抑制购买意愿，该业务增速持续放缓。

拉瓜尔塔向投资者透露，公司计划通过此举提升特定产品的市场份额，并提高食品业务的净收入与利润。"消费者明确向我们传递了这是正确决策的信号，"他强调道。

（本文源自道琼斯通讯社实时报道，完整内容可检索P/WSJL获取）

——2026年2月18日11时30分（格林威治时间16:30）发布

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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