喜力重新任命电通和阳狮集团为营销代理机构

投资观察05-08

喜力公司已宣布，将重新任命电通为其全球媒介代理机构，并指定阳狮集团负责全球次级生产业务。

与此同时，喜力对其全球创意合作伙伴阵容进行了整合，精简至三大控股公司，分别是阳狮集团、WPP以及Stagwell Inc.。

公司表示，向这一新代理模式的过渡将立即开始。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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