梅西百货AI助手“Ask Macy's”有效提升网站转化率——市场快讯

投资观察06-03 21:42

梅西百货首席执行官托尼·斯普林表示，公司新推出的人工智能购物助手“Ask Macy's”正助力将更多网站浏览者转化为实际购买者。当顾客在官网搜索商品时，该助手会就尺寸、版型和产品类型等细节进行提问，从而精准缩小搜索范围，提升购物效率。

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