雅诗兰黛裁员规模超预期百货专柜演示岗位成重灾区

投资观察05-01

雅诗兰黛集团最新公布的裁员计划远超最初预期，预计将削减9000至10000个岗位，较此前5800至7000人的预估规模大幅提升。旗下拥有MAC、Smashbox等美妆品牌的该集团表示，裁员规模扩大主要源于百货商店和独立门店渠道销售演示岗位的缩减。

作为业务重组的关键环节，这家美妆巨头正逐步将资源从传统渠道转向亚马逊、TikTok Shop等高增长新兴平台。公司强调，此次追加裁员将进一步提升成本节约效果，有助于抵消通胀压力并为业务注入新的投资动能。

受此消息提振，雅诗兰黛股价在盘前交易中飙升11%，显示出市场对重组计划的积极反馈。

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/1131395417?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-05-01 19:29","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"1131395417","market":"us","top_or_hot":-1,"title":"雅诗兰黛裁员规模超预期 百货专柜演示岗位成重灾区","media":"投资观察","content":"<p>雅诗兰黛集团最新公布的裁员计划远超最初预期，预计将削减9000至10000个岗位，较此前5800至7000人的预估规模大幅提升。旗下拥有MAC、Smashbox等美妆品牌的该集团表示，裁员规模扩大主要源于百货商店和独立门店渠道销售演示岗位的缩减。</p>\n<p>作为业务重组的关键环节，这家美妆巨头正逐步将资源从传统渠道转向亚马逊、TikTok Shop等高增长新兴平台。公司强调，此次追加裁员将进一步提升成本节约效果，有助于抵消通胀压力并为业务注入新的投资动能。</p>\n<p>受此消息提振，雅诗兰黛股价在盘前交易中飙升11%，显示出市场对重组计划的积极反馈。</p>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>雅诗兰黛裁员规模超预期 百货专柜演示岗位成重灾区</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n雅诗兰黛裁员规模超预期 百货专柜演示岗位成重灾区\n</h2>\n\n<h4 class=\"meta\">\n\n2026-05-01 19:29 北京时间&nbsp;&nbsp;&nbsp;<strong>投资观察</strong>\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>雅诗兰黛集团最新公布的裁员计划远超最初预期，预计将削减9000至10000个岗位，较此前5800至7000人的预估规模大幅提升。旗下拥有MAC、Smashbox等美妆品牌的该集团表示，裁员规模扩大主要源于百货商店和独立门店渠道销售演示岗位的缩减。\n作为业务重组的关键环节，这家美妆巨头正逐步将资源从传统渠道转向亚马逊、TikTok Shop等高增长新兴平台。公司强调，此次追加裁员将进一步提升成本节约...</p>\n\n<a href=\"\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"EL","symbol_name":"雅诗兰黛","start_time":0,"source_url":"","article_id":"1131395417","we_media_id":"1076224072","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1131395417","pubTimestamp":1777634942,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"投资观察","introduction":"关注海外资本市场一手动态","home_visible":1,"id":"1076224072","head_image":"https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922"},"summary":"雅诗兰黛集团最新公布的裁员计划远超最初预期，预计将削减9000至10000个岗位，较此前5800至7000人的预估规模大幅提升。旗下拥有MAC、Smashbox等美妆品牌的该集团表示，裁员规模扩大主要源于百货商店和独立门店渠道销售演示岗位的缩减。\n作为业务重组的关键环节，这家美妆巨头正逐步将资源从传统渠道转向亚马逊、TikTok Shop等高增长新兴平台。公司强调，此次追加裁员将进一步提升成本节约效果，有助于抵消通胀压力并为业务注入新的投资动能。\n受此消息提振，雅诗兰黛股价在盘前交易中飙升11%，显示出市场对重组计划的积极反馈。","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"zh","relate_stocks":{"EL":"雅诗兰黛","LU2404859667.USD":"FUNDSMITH EQUITY FUND \"R\" (USD) ACC","LU2552382132.HKD":"WELLINGTON US BRAND POWER \"A\" (HKD) ACC","BK4588":"碎股","BK4585":"ETF&股票定投概念","LU1064131342.USD":"Fullerton Lux Funds - Global Absolute Alpha A Acc USD","BK4183":"个人用品","LU1988902786.USD":"FULLERTON LUX FUNDS GLOBAL ABSOLUTE ALPHA \"I\" (USD) ACC","LU0690374961.EUR":"FUNDSMITH EQUITY \"R\" (EUR) INC","BK4558":"双十一","LU2552382215.SGD":"WELLINGTON US BRAND POWER \"A\" (SGDHDG) ACC","LU2404859741.USD":"FUNDSMITH EQUITY FUND \"R\" (USD) INC","LU2264538146.SGD":"Fullerton Lux Funds - Global Absolute Alpha A Acc SGD","BK4548":"巴美列捷福持仓","BK4504":"桥水持仓","LU0690374615.EUR":"FUNDSMITH EQUITY \"R\" (EUR) ACC","BK4533":"AQR资本管理(全球第二大对冲基金)","LU2552382058.USD":"WELLINGTON US BRAND POWER \"A\" (USD) ACC"},"translate_title":"Estee Lauder's layoffs exceed expectations, department store counter demonstration posts become the hardest hit area","themeId":"","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"EL":1},"content_text":"雅诗兰黛集团最新公布的裁员计划远超最初预期，预计将削减9000至10000个岗位，较此前5800至7000人的预估规模大幅提升。旗下拥有MAC、Smashbox等美妆品牌的该集团表示，裁员规模扩大主要源于百货商店和独立门店渠道销售演示岗位的缩减。\n作为业务重组的关键环节，这家美妆巨头正逐步将资源从传统渠道转向亚马逊、TikTok Shop等高增长新兴平台。公司强调，此次追加裁员将进一步提升成本节约效果，有助于抵消通胀压力并为业务注入新的投资动能。\n受此消息提振，雅诗兰黛股价在盘前交易中飙升11%，显示出市场对重组计划的积极反馈。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.1","shortVersion":"4.42.1","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/1131395417","isCrawlerRequest":true}

雅诗兰黛裁员规模超预期 百货专柜演示岗位成重灾区

精彩评论

雅诗兰黛裁员规模超预期百货专柜演示岗位成重灾区