百事可乐重塑四大核心品牌战略：聚焦天然成分与品质升级

投资观察02-03

百事公司正对其旗下乐事、多力多滋、佳得乐和桂格四大标志性品牌启动全面革新计划。这家零食饮料巨头宣布，将通过视觉形象升级与营销策略转型，同步推进产品配方简化进程。

据悉，新版产品线将聚焦五大核心维度：水分补充功能、全谷物应用、人工添加剂削减、蛋白质强化及膳食纤维提升。此次战略调整旨在通过产品结构优化，持续增强百事公司在未来财年的市场竞争力与财务表现。

（本文根据道琼斯通讯社2026年2月3日07:40 ET（12:40 GMT）电讯整理）

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

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