支持AI“豪赌”，Meta旗下WhatsApp首度引入广告及付费订阅服务

智通财经网2025-06-16

Meta宣布将在其即时通讯服务WhatsApp中展示广告，此举将为公司开辟全新收入来源，以支持其在人工智能(AI)及其他长期项目上的巨额投入。广告将出现在WhatsApp“动态”板块，该功能与用户收件箱及私密对话相互独立。Meta周一披露，这个每日访问量达15亿人次的板块，将成为“状态”功能(即WhatsApp版限时动态)的广告展示位。广告主还可付费推广其WhatsApp频道，使其在动态板块获得...

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