异动解读 | 蜜雪集团盘中大涨5.99%，全球最大旗舰店试营业及动画电影立项催化股价

异动解读06-01

蜜雪集团今日盘中大涨5.99%，引起了市场的广泛关注。

消息面上，蜜雪冰城全球最大旗舰店于近日在南京秦淮区茂业天地正式试营业，总面积超2000平方米，为独栋裙楼，延续“饮品+文创+体验”业态模式，融合金陵文化与雪王IP，试营业期间人气火爆，成为南京新晋消费打卡地标。同时，云南首家旗舰店也在昆明开业。

此外，公司旗下动画电影《许愿吧！雪王》完成立项备案，标志着品牌IP向影视领域延伸。目前蜜雪冰城已在全国开出30余家城市旗舰店，从高性价比茶饮向沉浸式消费地标持续升级，强化了市场对公司品牌力和增长前景的信心。

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