Shake Shack加强忠诚度计划 -- 市场动态

投资观察12-09

1027 ET - 忠诚度计划正成为餐饮行业的重要组成部分，餐厅纷纷寻求能够为消费者提供良好价值的策略，而Shake Shack表示需要提升自身的竞争力。CEO Rob Lynch在投资者会议上表示，尤其是年轻人如果无法通过忠诚度计划赚取积分，就不会光顾餐厅，这成为Shake Shack销售增长的障碍。公司目前正在开发忠诚度计划，预计将在今年晚些时候推出。(heather.haddon@wsj.com; @heatherhaddon)

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2025年12月09日 10:27 ET (15:27 GMT)

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