Lyft首席财务官：营销投入增长源于乘客激励，创纪录用户数证明投资成效

美股速递08-07

Lyft首席财务官Erin Brewer在访谈中表示，公司近期营销支出上升，主要用以提供乘客激励措施。她指出，创纪录的乘车人数是这一策略有效性的直接体现——这些投资正在产生回报。

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