Nike重新与注重价值的消费者接轨 -- 市场观察

投资观察12-12

1312 ET - BofA证券分析师在一份报告中指出，耐克在亚马逊的商店清楚表明这家运动服装零售商正在重新与注重价值的消费者接轨。该公司在亚马逊上的商店主要集中于售价低于100美元的鞋类产品，并未列出任何高端生活方式或特殊产品。分析师表示，耐克以前曾放弃注重价值的消费者，这一市场细分价值数十亿。该策略可能吸引选择低价商品的消费者，同时避免与耐克直接销售给消费者的畅销款式产生竞争。」（kelly.cloonan@wsj.com）

(结束) 道琼斯新闻社

2025年12月11日 13:12 ET (18:12 GMT)

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