斯马克CEO表示咖啡涨价未抑制需求

投资观察09-03

尽管提高了家用咖啡产品价格，斯马克公司仍在其咖啡品牌上看到强劲需求。CEO Mark Smucker在巴克莱全球消费品大会上表示："需求价格弹性趋势优于我们最初预期和历史平均水平。这显示了家用咖啡品类的韧性。"

Smucker指出，即使价格上涨，家用咖啡仍比外出购买咖啡便宜得多。"用普通滴漏咖啡机冲泡一杯咖啡的成本约为0.10至0.15美元，"Smucker说道，"因此仍然非常实惠。"

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