孩之宝股价获“魔法”加持

投资观察07-21

在玩具公司孩之宝公布其卡牌游戏《万智牌》的强劲业绩并上调全年展望后，其股价成为标普500指数中涨幅最大的股票之一。首席执行官克里斯·科克斯夸耀称，今年《万智牌》取得了“火爆的开局”，上半年销售额增长了34%。科克斯表示，基于漫威超级英雄主题的新系列万智牌卡牌，创下了该游戏首日及首月销售纪录。“《万智牌》并非小众爱好型业务，”科克斯强调，“它是一个巨型特许经营品牌。”

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