大摩CIO调查：2026年企业软件预算加速，微软以34%份额领跑生成式AI支出

智通财经01-15

摩根士丹利首席信息官(CIO)调查表明，企业 2026 年软件预算有望同比再增 3.8%，增速较去年调查的 3.7% 略有加快，微软(MSFT.US)继续稳居市场份额首位。该行给予微软“增持”评级，并将其列为“首选股”，目标价 650 美元。摩根士丹利分析师凯斯·韦斯(Keith Weiss)团队在周三发布的研究报告中指出："伴随软件支出环境的持续改善，我们认为微软作为科技平台最可能持续受益。根据...

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Weiss)团队在周三发布的研究报告中指出：\"伴随软件支出环境的持续改善，我们认为微软作为科技平台最可能持续受益。根据首席信息官调研数据，市场对微软2026年加权平均支出增速预期达7.3%，体现企业级客户对其长期投入的坚定信心。\"调研数据进一步显示，92%的受访首席信息官计划在未来12个月内使用微软的生成式AI产品，而这一比例在2024年曾高达95%。韦斯在报告中强调：\"根据最新首席信息官调查数据，微软Azure仍被视为首选公有云厂商，且预计未来三年将持续保持领先地位。当前，53%的企业应用程序工作负载已部署于Azure平台，而调研显示这一核心部署比例在未来三年将维持稳固态势——值得注意的是，在此期间公有云整体市场采用速度仍在加速提升，形成'头部厂商份额稳固+行业渗透率提升'的双重增长动能。微软与OpenAI的协同效应持续显现，尽管37%的首席信息官预计未来将使用Azure OpenAI服务，但这一比例较2025年第二季度57%的调查数据已显著回落。调查结果同时揭示，未来三年企业生成式AI支出格局将呈现头部集中特征：微软有望以34%的份额占据最大蛋糕;亚马逊(AMZN.US)凭借15%的份额稳居次席;OpenAI与赛富时(CRM.US)各以9%的份额形成第二梯队;谷歌(GOOGL.US)则以6%的份额紧随其后。","kind":"news","is_publish_news":true,"is_publish_highlight":true,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"dataReport","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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