Pental Limited manufactures and distributes personal, household, and commercial products in Australia, New Zealand, and Asia. The company provides soap products, bleaches, firelighters, laundry care products, stain removers, dishwashing products, toothpastes, and others. It offers products under the White King, Country Life, Jiffy Firelighters, Softly, Martha's, Pears, Velvet, Sunlight, Lux, Little Lucifer, AIM Toothpaste, Huggie, and Janola brands. The company was formerly known as Symex Holdings Limited and changed its name to Pental Limited in January 2013. Pental Limited is headquartered in Melbourne, Australia.