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90077 蕉下控股有限公司（临时代码）
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Data provider: Ningxia XSRK Technology Limited
免责声明:香港交易所资讯服务有限公司、其控股公司及／或该等控股公司的任何附属公司均竭力确保所提供信息的准确和可靠度，但不能保证其绝对准确和可靠，且亦不会承担因任何不准确或遗漏而引起的任何损失或损害的责任（不管是否侵权法下的责任或合约责任又或其它责任）
新闻
新帖
研发仅占3%的蕉下，是防晒黑科技，还是夏天的智商税？
创事记 · 06-20
研发仅占3%的蕉下，是防晒黑科技，还是夏天的智商税？
商家制造紫外线焦虑，硬防晒火爆街头，有人全副武装却得了病
AI财经社 · 06-16
商家制造紫外线焦虑，硬防晒火爆街头，有人全副武装却得了病
蕉下复盘：新消费时代，品牌营销是否原罪？
一点财经 · 06-10
蕉下复盘：新消费时代，品牌营销是否原罪？
蕉下控股IPO分析
人民网 · 06-08
蕉下控股IPO分析
蕉下，会是下一个完美日记吗？
虎嗅 · 06-07
蕉下，会是下一个完美日记吗？
完美日记站上转折点 新消费“营销为上”的路子走不通了？
财联社 · 06-06
完美日记站上转折点 新消费“营销为上”的路子走不通了？
一把伞卖200！成为“伞界爱马仕”，这个网红品牌凭什么？
金错刀 · 05-28
一把伞卖200！成为“伞界爱马仕”，这个网红品牌凭什么？
防晒撑起一片天，“病痛缠身”的蕉下赴港IPO前景几何？
蓝鲸财经 · 05-24
防晒撑起一片天，“病痛缠身”的蕉下赴港IPO前景几何？
“小黑伞”蕉下IPO：广告开支近6亿 营收依赖爆款产品
投资时报 · 05-17
“小黑伞”蕉下IPO：广告开支近6亿 营收依赖爆款产品
蕉下要上市，“防晒”是一门好生意吗？
中国新闻周刊 · 05-15
蕉下要上市，“防晒”是一门好生意吗？
蕉下冲刺“中国城市户外第一股”：营销费用高企侵蚀利润 代工贴牌产品质量存隐忧
中国网 · 05-07
蕉下冲刺“中国城市户外第一股”：营销费用高企侵蚀利润 代工贴牌产品质量存隐忧
民宿凉了，露营火了
虎嗅 · 05-02
民宿凉了，露营火了
月销10万+，爆卖上亿！明星同款蕉下贝壳防晒帽的“金三角法则”
金错刀 · 04-30
月销10万+，爆卖上亿！明星同款蕉下贝壳防晒帽的“金三角法则”
“双蕉”难辨，防晒智商税年轻人总在交双份
创事记 · 04-29
“双蕉”难辨，防晒智商税年轻人总在交双份
进军旅游业，蕉下投资成立旅游公司
北京晚报 · 04-26
进军旅游业，蕉下投资成立旅游公司
新股前瞻｜一年入账24亿，解码蕉下冲击“中国城市户外第一股”的底气
智通财经 · 04-26
新股前瞻｜一年入账24亿，解码蕉下冲击“中国城市户外第一股”的底气
防晒网红蕉下IPO：营销狂魔下的“智商税”，研发占比不断下滑
港湾商业观察 · 04-25
防晒网红蕉下IPO：营销狂魔下的“智商税”，研发占比不断下滑
专营遮阳衣饰的蕉下要在港交所上市了
媒体滚动 · 04-24
专营遮阳衣饰的蕉下要在港交所上市了
研发投入不足3%，网红防晒的“黑科技”谜局
猎云网 · 04-24
研发投入不足3%，网红防晒的“黑科技”谜局
新中产钱包缩水，蕉下陷入三重困境
虎嗅 · 04-22
新中产钱包缩水，蕉下陷入三重困境
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13:15","pubTimestamp":1655356526,"startTime":"0","endTime":"0","summary":"而对于誓要捍卫白皮肤的刘孜来说，防晒注定是场持久战。安琪说，自己在看完小红书后，就陷入了紫外线焦虑，害怕自己被晒伤晒黑。另外，防晒霜卸不干净的话，容易伤害皮肤。谁在制造焦虑去年以来，紫外线焦虑裹挟着消费者，并推动着硬防晒市场出现了滚雪球式的增长。数据显示，2021年，天猫硬防晒市场规模约为270亿元，同比增长近100%。不过硬防晒概念的走红，除了品牌疯狂种草，实际也是赶上了审美红利期。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"ifeng_tech","url":"https://tech.ifeng.com/c/8GtJt6jLFH4","rn_cache_url":null,"customStyle":"","selectors":"article, body","filters":"","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://tech.ifeng.com/c/8GtJt6jLFH4","is_publish_highlight":false},{"id":"2242432789","title":"蕉下复盘：新消费时代，品牌营销是否原罪？","url":"https://stock-news.laohu8.com/highlight/detail?id=2242432789","media":"一点财经","top":-1,"share":"https://www.laohu8.com/m/news/2242432789?lang=zh_CN&edition=full","pubTime":"2022-06-10 19:23","pubTimestamp":1654860227,"startTime":"0","endTime":"0","summary":"与大多数新消费品牌一样，蕉下也曾一度陷入营销费用高企的质疑声中，事实究竟如何？究其原因，在于这类品牌营收和净利润取得了更大增长，且拥有持续造血能力，收益足够覆盖投入。招股书显示，2021年，蕉下与超过600个关键意见领袖合作，带来45亿浏览量，大幅提高了品牌及产品的知名度。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina_symbol","url":"https://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_5658041490_1513edc9200100vt3z.html","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.title{#titleStyle#}a{#lv2TextColor#}.extra-info, .source{#sourceStyle#;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://cj.sina.cn/article/normal_detail?url=https://k.sina.cn/article_5658041490_1513edc9200100vt3z.html","is_publish_highlight":false},{"id":"2241883200","title":"蕉下控股IPO分析","url":"https://stock-news.laohu8.com/highlight/detail?id=2241883200","media":"人民网","top":-1,"share":"https://www.laohu8.com/m/news/2241883200?lang=zh_CN&edition=full","pubTime":"2022-06-08 09:35","pubTimestamp":1654652100,"startTime":"0","endTime":"0","summary":"","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"highlight_people","url":"http://finance.people.com.cn/n1/2022/0608/c1004-32441177.html","rn_cache_url":null,"customStyle":"body{padding-top:10px;} strong > a{display: none}.box01{#sourceStyle#;}h1{#titleStyle#}a{#lv2TextColor#}","selectors":"body","filters":".text_con_right, .banner, .path .fr, .text_title .box01 .fr, .text_con_left .banner02, .top_nav, .ipc_none, .pos_re_search, copyright, .box_read, .box_down","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"http://finance.people.com.cn/n1/2022/0608/c1004-32441177.html","is_publish_highlight":false},{"id":"2241209444","title":"蕉下，会是下一个完美日记吗？","url":"https://stock-news.laohu8.com/highlight/detail?id=2241209444","media":"虎嗅","top":-1,"share":"https://www.laohu8.com/m/news/2241209444?lang=zh_CN&edition=full","pubTime":"2022-06-07 07:12","pubTimestamp":1654557154,"startTime":"0","endTime":"0","summary":"DTC不是万能钥匙","market":"us","thumbnail":"https://img.huxiucdn.com/article/cover/202206/06/203526187448.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg","type":0,"news_type":0,"thumbnails":["https://img.huxiucdn.com/article/cover/202206/06/203526187448.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://www.huxiu.com/article/574727.html","is_publish_highlight":false},{"id":"2241059729","title":"完美日记站上转折点 新消费“营销为上”的路子走不通了？","url":"https://stock-news.laohu8.com/highlight/detail?id=2241059729","media":"财联社","top":-1,"share":"https://www.laohu8.com/m/news/2241059729?lang=zh_CN&edition=full","pubTime":"2022-06-06 22:20","pubTimestamp":1654525213,"startTime":"0","endTime":"0","summary":"往日的“国货之光”正面临退市危机。","market":"hk","thumbnail":"https://img.cls.cn/images/20220606/xlnuCD5zjb.jpg@!thumb_flash","type":0,"news_type":0,"thumbnails":["https://img.cls.cn/images/20220606/xlnuCD5zjb.jpg@!thumb_flash"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://m.cls.cn/depth/1035045","is_publish_highlight":false},{"id":"2238393119","title":"一把伞卖200！成为“伞界爱马仕”，这个网红品牌凭什么？","url":"https://stock-news.laohu8.com/highlight/detail?id=2238393119","media":"金错刀","top":-1,"share":"https://www.laohu8.com/m/news/2238393119?lang=zh_CN&edition=full","pubTime":"2022-05-28 15:48","pubTimestamp":1653724080,"startTime":"0","endTime":"0","summary":"上个月，靠靠一把“小黑伞”走红的防晒品牌蕉下，在香港申请上市，一旦成功，它将成为中国户外防晒第一股。蕉下也跟潮流，做了小黑伞，没想到在旗舰店首发之后，2小时5000件产品就售罄了。除了小黑伞，蕉下卖的最成功的就是贝壳防晒帽，这个帽子之所以能出圈，是因为它根据女性的需求，做了不少小心机。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"http://mp.weixin.qq.com/s?__biz=MzUzNDY0NzQwMQ==&mid=2247745719&idx=4&sn=6870f66a315858aeeefed8c5147faf0d&chksm=fa9cc7b1cdeb4ea73356fd7351ee89def5016bc330e08e49946f42f834528101dbd89d0ad6c0#rd","is_publish_highlight":false},{"id":"2237139944","title":"防晒撑起一片天，“病痛缠身”的蕉下赴港IPO前景几何？","url":"https://stock-news.laohu8.com/highlight/detail?id=2237139944","media":"蓝鲸财经","top":-1,"share":"https://www.laohu8.com/m/news/2237139944?lang=zh_CN&edition=full","pubTime":"2022-05-24 10:33","pubTimestamp":1653359625,"startTime":"0","endTime":"0","summary":"随着人们对健康重视度的提高、对抗衰老和皮肤保护意识的加强，防晒服饰市场规模已由2016年的459亿元扩增至2021年的611亿元，年复合增长率为5.9%。根据灼识咨询预计，2021年至2026年，该市场还将保持在9.4%的年复合增长率，直至达到958亿元的规模。 在此背景下，以“防晒黑科技”出圈的蕉下，于近日率先向港交所递交招股说明书，发起上市冲击。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"highlight_sina","url":"https://finance.sina.com.cn/stock/hkstock/ggscyd/2022-05-24/doc-imizirau4468753.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}","selectors":".art_box, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action, .fl_popup, .weibo_info","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://finance.sina.com.cn/stock/hkstock/ggscyd/2022-05-24/doc-imizirau4468753.shtml","is_publish_highlight":false},{"id":"2236621623","title":"“小黑伞”蕉下IPO：广告开支近6亿 营收依赖爆款产品","url":"https://stock-news.laohu8.com/highlight/detail?id=2236621623","media":"投资时报","top":-1,"share":"https://www.laohu8.com/m/news/2236621623?lang=zh_CN&edition=full","pubTime":"2022-05-17 17:04","pubTimestamp":1652778240,"startTime":"0","endTime":"0","summary":" 夏日将至，人们对防晒的需求逐渐升高。防晒经济日益火爆也使得相关产业蓬勃发展。近期，新兴户外防晒品牌蕉下控股有限公司在港交所递交招股说明书，拟在香港IPO上市。 查阅蕉下招股书《投资时报》研究员注意到，2019年、2020年、2021年，公司营业收入逐年升高，净利润率一直在5%上下徘徊。同时，蕉下营销支出较高，占营业收入四成左右。值得注意的是，该公司营业收入十分依赖爆款产品，销售渠道也十分集中。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/stock/hkstock/ggipo/2022-05-17/doc-imcwipik0361552.shtml?finpagefr=p_115","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"property":["earning"],"language":"zh","translate_title":"","themeId":null,"source_url":"https://finance.sina.com.cn/stock/hkstock/ggipo/2022-05-17/doc-imcwipik0361552.shtml?finpagefr=p_115","is_publish_highlight":false},{"id":"2235461011","title":"蕉下要上市，“防晒”是一门好生意吗？","url":"https://stock-news.laohu8.com/highlight/detail?id=2235461011","media":"中国新闻周刊","top":-1,"share":"https://www.laohu8.com/m/news/2235461011?lang=zh_CN&edition=full","pubTime":"2022-05-15 15:18","pubTimestamp":1652599097,"startTime":"0","endTime":"0","summary":"防晒热推动之下，被称为防晒界“爱马仕”的品牌蕉下走到上市关口。作为户外防晒领域的新消费品牌，蕉下的光鲜背后，是一门怎样的生意经？今年4月，来自深圳的蕉下控股有限公司向港交所递交招股书，拟在香港IPO上市，假如成功上市，这将是城市户外防晒第一股。蕉下创办于2013年，当时推出的首款防晒产品是双层小黑伞，2017年后，开始布局多品类，如袖套、帽子，而后发展防晒服和防晒口罩等类目。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina_symbol","url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/chanjing/gsnews/2022-05-15/doc-imcwiwst7534034.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.title{#titleStyle#}a{#lv2TextColor#}.extra-info, .source{#sourceStyle#;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, 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蕉下在招股书称将资金用于加强研发能力；提高品牌知名度，包括促销、广告活动及营销活动和营销人员招聘；强化全渠道销售及分销网络；改善供应链管理；加强运营数字化；收并购户外鞋服等标的等。","market":"hk","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"highlight_sina","url":"https://finance.sina.com.cn/stock/hkstock/ggscyd/2022-05-07/doc-imcwipii8538684.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}","selectors":".art_box, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action, .fl_popup, .weibo_info","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://finance.sina.com.cn/stock/hkstock/ggscyd/2022-05-07/doc-imcwipii8538684.shtml","is_publish_highlight":false},{"id":"2232719395","title":"民宿凉了，露营火了","url":"https://stock-news.laohu8.com/highlight/detail?id=2232719395","media":"虎嗅","top":-1,"share":"https://www.laohu8.com/m/news/2232719395?lang=zh_CN&edition=full","pubTime":"2022-05-02 18:43","pubTimestamp":1651488235,"startTime":"0","endTime":"0","summary":"“露营是成年人的过家家”","market":"us","thumbnail":"https://img.huxiucdn.com/article/cover/202205/02/170604194137.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg","type":0,"news_type":0,"thumbnails":["https://img.huxiucdn.com/article/cover/202205/02/170604194137.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://www.huxiu.com/article/545076.html","is_publish_highlight":false},{"id":"2231243883","title":"月销10万+，爆卖上亿！明星同款蕉下贝壳防晒帽的“金三角法则”","url":"https://stock-news.laohu8.com/highlight/detail?id=2231243883","media":"金错刀","top":-1,"share":"https://www.laohu8.com/m/news/2231243883?lang=zh_CN&edition=full","pubTime":"2022-04-30 16:52","pubTimestamp":1651308720,"startTime":"0","endTime":"0","summary":"月销量10万+，爆卖上亿的销售额。蕉下贝壳防晒帽到底做对了什么？比起化学防晒，物理防晒的方法要有效得多。在物理防晒商品品类中，遮阳伞、遮阳帽都是不可或缺的。蕉下的这款超大遮阳帽，展开是一顶可遮全脸的防晒帽，收起是一个俏皮甜美的发箍，真正做到了让用户“尖叫”。这也是“爆品战略总裁营”最擅长的打法，以及众多爆品创始人促进企业转型的成功路径。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"http://mp.weixin.qq.com/s?__biz=MzUzNDY0NzQwMQ==&mid=2247733878&idx=4&sn=af8f8ebfb05eedb188d8014b7d3b9fc9&chksm=fa9c9570cdeb1c6695e24ce38be865300fad0b4a377e58ad9baf77a41e8d0f2a23889455691e#rd","is_publish_highlight":false},{"id":"2231406040","title":"“双蕉”难辨，防晒智商税年轻人总在交双份","url":"https://stock-news.laohu8.com/highlight/detail?id=2231406040","media":"创事记","top":-1,"share":"https://www.laohu8.com/m/news/2231406040?lang=zh_CN&edition=full","pubTime":"2022-04-29 16:26","pubTimestamp":1651220815,"startTime":"0","endTime":"0","summary":"近日，蕉下控股有限公司向港交所递交招股说明书，拟主板挂牌上市。尽管双蕉并非同根生，蕉内最初主打的赛道也是蕉下并未涉足的内衣裤，并凭借无尺码内衣迅速走红，但二者除了名字相似，近年来产生交集的品类正逐渐增多。简单来说，起步是殊途，眼下却同归于“防晒”赛道上了。故事还是从最近赴港IPO的蕉下讲起——4月8日，蕉下在港交所递交招股说明书，拟主板挂牌上市，中金公司、摩根士丹利担任联席保荐人。","market":"hk","thumbnail":"https://k.sinaimg.cn/n/tech/transform/140/w630h310/20220429/8968-f92ff736e558890f33a6224f82c3a6d8.png/w120h90l50t1ff3.jpg","type":0,"news_type":0,"thumbnails":["https://k.sinaimg.cn/n/tech/transform/140/w630h310/20220429/8968-f92ff736e558890f33a6224f82c3a6d8.png/w120h90l50t1ff3.jpg"],"rights":{"source":"sina_tech","url":"http://tech.sina.cn/csj/2022-04-29/doc-imcwiwst4740068.d.html?vt=4","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}.weibo_user{#sourceStyle#; margin-bottom: 0; display: inline-block;}.weibo_time{#sourceStyle#};","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action, .j_float_wbro, .j_article_wbreco","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"http://tech.sina.cn/csj/2022-04-29/doc-imcwiwst4740068.d.html?vt=4","is_publish_highlight":false},{"id":"2230174324","title":"进军旅游业，蕉下投资成立旅游公司","url":"https://stock-news.laohu8.com/highlight/detail?id=2230174324","media":"北京晚报","top":-1,"share":"https://www.laohu8.com/m/news/2230174324?lang=zh_CN&edition=full","pubTime":"2022-04-26 14:11","pubTimestamp":1650953460,"startTime":"0","endTime":"0","summary":"天眼查App显示，4月25日，深圳蕉游科技有限公司成立，注册资本120万人民币，法定代表人贺欣茹，蕉下创始人马龙任监事职位，公司经营范围含露营地服务；家用电器销售；旅游开发项目策划咨询；游览景区管理；休闲观光活动；摄像及视频制作服务等。股东信息显示，该公司由蕉下关联公司深圳减字科技有限公司全资持股。 而就在前不久，蕉下向港交所递交了招股书，拟在主板挂牌上市。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina","url":"https://finance.sina.com.cn/jjxw/2022-04-26/doc-imcwiwst4111019.shtml?finpagefr=p_115","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://finance.sina.com.cn/jjxw/2022-04-26/doc-imcwiwst4111019.shtml?finpagefr=p_115","is_publish_highlight":false},{"id":"2230912034","title":"新股前瞻｜一年入账24亿，解码蕉下冲击“中国城市户外第一股”的底气","url":"https://stock-news.laohu8.com/highlight/detail?id=2230912034","media":"智通财经","top":-1,"share":"https://www.laohu8.com/m/news/2230912034?lang=zh_CN&edition=full","pubTime":"2022-04-26 09:00","pubTimestamp":1650934835,"startTime":"0","endTime":"0","summary":"招股书显示，2021年蕉下的营收达到24.07亿元，同比增长逾2倍。蕉下“以伞发家”，但防晒仅仅是公司探索城市户外生活方式的起点。结合招股书披露的数据来看，蕉下的业务结构正由伞具“一家独大”转向服装、伞具、帽子、其他配饰和其他产品等多点开花的局面。2021年，蕉下的“飞轮效应”愈发凸显，主要业务板块的收入占比更为均衡。而关于这一方面，蕉下取得的成绩显然可圈可点。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"http://www.zhitongcaijing.com/content/detail/708226.html","is_publish_highlight":false},{"id":"1167844988","title":"防晒网红蕉下IPO：营销狂魔下的“智商税”，研发占比不断下滑","url":"https://stock-news.laohu8.com/highlight/detail?id=1167844988","media":"港湾商业观察","top":-1,"share":"https://www.laohu8.com/m/news/1167844988?lang=zh_CN&edition=full","pubTime":"2022-04-25 18:23","pubTimestamp":1650882200,"startTime":"0","endTime":"0","summary":"低研发投入真的可以打造黑科技吗？","market":"hk","thumbnail":"https://static.tigerbbs.com/3e80fae86f3e2382a6f4b35b77616bc8","type":0,"news_type":0,"thumbnails":["https://static.tigerbbs.com/3e80fae86f3e2382a6f4b35b77616bc8"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":"","source_url":"https://baijiahao.baidu.com/s?id=1731046667397309965","is_publish_highlight":false},{"id":"2230067631","title":"专营遮阳衣饰的蕉下要在港交所上市了","url":"https://stock-news.laohu8.com/highlight/detail?id=2230067631","media":"媒体滚动","top":-1,"share":"https://www.laohu8.com/m/news/2230067631?lang=zh_CN&edition=full","pubTime":"2022-04-24 21:30","pubTimestamp":1650807002,"startTime":"0","endTime":"0","summary":"#你为防晒交了多少智商税# 专营遮阳衣饰的蕉下要在港交所上市了。从遮阳伞开始，该品牌围绕着遮阳不停地进化，产品系列涵盖防晒袖套、手套、上衣、裤子、帽子、口罩，甚至有了脸基尼。能够靠营销在短短的几年内成长为一个大众认可的品牌，蕉下选择的策略也是成功的。在新消费赛道的一个细分领域里，蕉下的市场和业绩连续多年三位数成长，让人不得不为女性的遮阳刚需消费感叹。","market":"sh","thumbnail":null,"type":0,"news_type":0,"thumbnails":[],"rights":{"source":"sina_symbol","url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/jjxw/2022-04-24/doc-imcwipii6232923.shtml","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.title{#titleStyle#}a{#lv2TextColor#}.extra-info, .source{#sourceStyle#;}","selectors":".module-article, article","filters":"header, .voice2, .tags, #norm_qrcode_link_auto, .unfold-box, .action","directOrigin":true},"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/jjxw/2022-04-24/doc-imcwipii6232923.shtml","is_publish_highlight":false},{"id":"2229199066","title":"研发投入不足3%，网红防晒的“黑科技”谜局","url":"https://stock-news.laohu8.com/highlight/detail?id=2229199066","media":"猎云网","top":-1,"share":"https://www.laohu8.com/m/news/2229199066?lang=zh_CN&edition=full","pubTime":"2022-04-24 14:11","pubTimestamp":1650780712,"startTime":"0","endTime":"0","summary":"防晒产品“卷”到极致。立夏将至，防晒又成为众多女性的头等大事。近日，年营收24亿，防晒界“爱马仕”蕉下在港交所递交招股书，揭开防晒服饰市场的神秘面纱。科技和美感成为防晒品牌疯狂对外输出的两大词汇，在许多品牌的官网上，都大篇幅地介绍其所用的黑科技。只是蕉下招股书中的轻研发投入，也不免让用户怀疑是否被收割了智商税。","market":"us","thumbnail":"https://k.sinaimg.cn/n/tech/transform/667/w400h267/20220424/ae17-fc6071ec8b63dd211e0555fa1fe83ee1.png/w120h90l50t1505.jpg","type":0,"news_type":0,"thumbnails":["https://k.sinaimg.cn/n/tech/transform/667/w400h267/20220424/ae17-fc6071ec8b63dd211e0555fa1fe83ee1.png/w120h90l50t1505.jpg"],"rights":{"source":"sina_tech","url":"https://tech.sina.cn/it/2022-04-24/detail-imcwiwst3723145.d.html?vt=4","rn_cache_url":null,"customStyle":"body{padding-top:10px;}.art_tit_h1{#titleStyle#}a{#lv2TextColor#}.art_time, .art_cite{#sourceStyle#;} .art_cite{margin-left: 3px;}.weibo_user{#sourceStyle#; margin-bottom: 0; display: inline-block;}.weibo_time{#sourceStyle#};","selectors":".module-article, article","filters":"header, .voice2, .tags, 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16:08","pubTimestamp":1650614929,"startTime":"0","endTime":"0","summary":"产品广、高毛利，蕉下为何还是赚不到钱？","market":"us","thumbnail":"https://img.huxiucdn.com/article/cover/202204/22/144217017430.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg","type":0,"news_type":0,"thumbnails":["https://img.huxiucdn.com/article/cover/202204/22/144217017430.jpg?imageView2/1/w/720/h/405/|imageMogr2/strip/interlace/1/quality/85/format/jpg"],"rights":null,"property":[],"language":"zh","translate_title":"","themeId":null,"source_url":"https://www.huxiu.com/article/536413.html","is_publish_highlight":false}],"profile":{"websiteUrl":null,"compareEarnings":[{"period":"1week","weight":0.0275},{"period":"1month","weight":0.0208},{"period":"3month","weight":-0.0082},{"period":"6month","weight":-0.0657},{"period":"1year","weight":-0.2417},{"period":"ytd","weight":-0.0657}],"name":"蕉下控股有限公司（临时代码）","description":null,"exchange":"SEHK","nameEN":"Beneunder 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